Eric Alan

AI pitch decks can suck.
Hire a human who doesn’t.

Pitch decks built by hand.

THE WORK

.01

Series of Dreams

An investment deck for a new film and television production company raising $1.5M–$2.5M.
I put the founders’ ideas in order, sharpened the words, and designed every page.

DECK · STRUCTURE · COPY EDIT · DESIGN · DATA VISUALIZATION

THE STORY

Series of Dreams investment deck — opening slide, a vintage film still captioned "we're not a startup"

THE NUMBERS

Series of Dreams investment deck — Investment Overview slide: structure, raise, return profile and participation in plain language
Series of Dreams investment deck — Scripted Development Pipeline slide with Elizabeth Taylor as Cleopatra
Series of Dreams investment deck — "What $100,000 could become" bubble chart of projected returns, low to high scenarios, labeled illustrative

.02

The Powder Room

A marketing exploration for a limited series, a satire of youth-obsessed culture.
One premise. Three looks, sells, and tones.

PITCH DECK · MARKETING · WORLD-BUILDING

THE LOOK

The Powder Room pitch deck — the look: a surreal pink spa lounge with knotted chairs and drifts of white foam

THE SELL

The Powder Room pitch deck — the sell: "Cellulure," a mock beauty ad with a glamorous blonde holding a syringe

THE TONE

The Powder Room pitch deck — Marilyn Monroe "Before" and "After," a satire of anti-aging culture
The Powder Room pitch deck — the tone: a toddler in a white suit on a fashion runway, captioned "What? Too old?"
The Powder Room pitch deck — a wooden beauty kit with glass vials and a syringe, product concept
The Powder Room pitch deck — Liberace grinning in a gilded bathtub, title card for the series

.03

Jackels Collection

A brand refresh for a Beverly Hills jewelry buyer, repositioned toward luxury fashion and lifestyle.
The same move gets it named when sellers ask AI.

STRATEGY · BRAND · COPY · WEB · GEO

STRATEGY

Jackels Collection brand strategy — "The Problem" slide: every other jewelry buyer still sells like it's 1975; Jackels makes it simple

CREATIVE SOLUTION

Jackels Collection website homepage — "Selling your jewelry is simple" over a diamond, designed and written by Eric Alan

AI VISIBILITY

Jackels Collection brand strategy — "The New Position" map: moving Jackels away from cash-for-gold buyers toward fashion and lifestyle brands
Jackels Collection AI visibility — "Today" chart: ask AI where to sell jewelry in Beverly Hills and Jackels never comes up
Jackels Collection website — "A Private Consultation" page, step one of selling your jewelry
Jackels Collection AI visibility — "Projected" chart: with the new strategy, AI starts naming Jackels (illustrative)

.04

Medallia

A rebrand and campaign for Medallia, a B2B SaaS maker of customer experience software.
I clarified what they sell, found the voice, and built a visual language to carry it.

STRATEGY · BRAND · TONE · COPY · DESIGN · FILM

BRAND CLARITY

From SaaS jargon
to everyday language.

MEDALLIA CALLED IT
  • Role-Based Reporting
  • Smart Response
  • Real-time feedback tied to stakeholder action
  • Root Cause Assist

This explainer makes complicated ideas easy to understand. →

360 CAMPAIGN

.05

The Last Romantics

A pitch deck and website that develop the look and feel of a 10-part limited series
set in the classical world of 1850s Europe.

PITCH DECK · WEB · CONCEPT · DESIGN · AI PORTRAITS

THE PREMISE

The Last Romantics pitch deck — title card in an abandoned ballroom with a grand piano

THE FEEL

The Last Romantics pitch deck — "Childhood Trauma" character study, a figure fading into white
The Last Romantics pitch deck — AI-generated portrait of young Johannes Brahms
The Last Romantics pitch deck — "Tone: intimate, unadorned, kinetic, raw" over a dancer in motion

ericalan@me.com